Apple Of My I is a Children Clothing, Baby Care ,Toys and Maternity wear shop from the age of newborn to 6 years. For kids they stock Zero, Cumber, Pink rabit and Mini clud brands in clothes.They stock domestic and international brands such as pamper etc for Babycare products .They store diapers, diaper rash cream, baby groceries such as baby shampoos, baby washes etc. In toys they have brands such as fisher price, Funskool and Chicco and Reliance from newborn to 12 years

They also have Mom's Clothing & Products Store. They have maternity & new mom wear, pregnancy lingerie, feeding bras, nightwear and workwear. They also store groceries such as stretch mark cream, nipple shields, nipples crack cream and supplements. Typical price points for their products start at Rs 5 per item.