It's believed it will increase the blood flow so lactation will be easy and for some the nipples will be inverted so it need massage, Some doctor believe in this and some don't. Mine doesn't believe told me not to touch but keep it soft and supple by applying coconut oil. So its upto you.

Why is this massaging needed?

Do massage only if the nipples are inverted. My doctor asked me not to touch it. So i just apply coconut oil and night for itching nipple care cream.

Hi...u can stsrt massage by 23 weeks it self... if nipples are not protruding then u must start.; U can do hw many ever times u want. Wen watchin tv etc..wen in shower apply oil and do...it just to pull ur nipple in a rotating manner...

My dr not yet asked me to massage but yes i have started massaging from 33rd week as my nani told me to do the same...doing it in the morning after bath n at night before sleeping... Just for about 5 <u>mins</u>