***Inside scoop of Miss & Chief Baby -infant clothing line***

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It's not everyday phenomena, that a brand invites you to share the inside story of their products, extremely grateful to @mybabychakra for providing this opportunity.

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This Saturday I was at @flipkart HQ for soft launch of #Miss &chiefbaby , infant clothing. It felt like I was sitting in my garment construction class again after all these year. We talked about inspiration behind the brand, mood and story boards, colour palettes, silhouettes and construction.

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The @flipkart team walked us through each aspect of manufacturing clothes right from sketches to finished product available for consumer.

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Key take away from the launch- .

* #Miss &Chiefbaby clothing is amalgamation of international flavours and Indian styles.

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* Clothes are high on functionality. Droolproof clothes, bodysuits with attached mittens, smocked pants for perfect fit, coordinated bloomers.

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* All clothes are subjected to bio wash make it safe for infant delicate skin, also to reduce factory wastage. .

Sustainability and environmental friendly is the key trend these days and my prime choice when it comes to buying clothes.

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Miss & Chief is the parent brand and caters to the age bracket of 2-10yrs old. Other than clothes, Miss &Chief also offers footwear and accessories for children.

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Do checkout exciting offers on latest collection on @flipkart app or just click on the link available in my bio.

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