For years, Johnsons was the only brand my mom knew in terms of baby care products. Needless to say, it was also the brand that she trusted fully. I have fond memories of using J&J products well into my teens!
When I was pregnant the first time around, it was a foregone conclusion that I would use the J&J range for my baby as well. As always, advice came pouring in from all corners on the kind of food I should eat, the kind of clothes I should wear and the kind of products I should use for myself and later for the baby as well.
With a lot of controversy doing the rounds those days, I was advised against using J&J. However, I am not a person who goes only by what people say. I am someone who would want proof and logic to back a claim - something a lot of people get irked about too but that is how I am. And so I decided to dig deeper.
Unparalleled Science, Studies, Regulatory Standards & Clinical Trials
My trust in the brand was reaffirmed when I visited their plant in Mulund, Mumbai this year in May. They took us through the entire process of how a product is created - right from sourcing of the raw materials to testing, manufacturing, and packaging. In fact, you’ll be surprised to know that around 90% of baby care science is by Johnson’s.
Clinically Proven Mild v/s Clinically Tested
We see a lot of brands putting up the stamp of “clinically tested” which means they have also undergone “clinical tests”. However, nothing about the results of the test is mentioned.
The new Johnsons’ range, on the other hand, has undergone 8000 clinical tests globally. Not just that, the range is “clinically proven mild” which clearly means that it has been proved mild in the innumerable tests that it has undergone.
Meeting the Highest International Standards
Each ingredient in the product is tested extensively for 12 months before they are used in Johnson’s products. Extensive research has led to more than 400+ ingredients being rejected.
The new range meets stringent global standards like the US & EU. It has no parabens, no sulfates, no phthalates, no dyes.
The Johnsons’ baby smell - a smell that we associate with so well - meets the highest IFRA standards.
Everything that I saw, heard and asked the brand has made me trust the brand with renewed trust and belief and I have been able to #choosegentle for my babies! Did you #choosegentle??