Baby in Arms  is a children clothing shop from the age of newborn to 10 years.  They have  Tiny care, meemee, Zero brands kids clothes. They stock domestic and international brands such as Mamypoko, J & J, Pigeon, Chicco. They store baby suits, overwears, daily wears etc. They also have a collection of diapers.

For kids they have toys for all age group and store Fisher Price, Funskool and Chicco brands etc toys in the store. Typical price points for their products start at Rs 65 per item.