Ariel has been a part of our lives for a very long time. My Grandma, Mom, Mom-inLaw and even me having been using it for many years.

Ariel has been unearthing the reality of inequality within households since 2015 with their award-winning movement "Share the Load". Ariel hosted a panel discussion yesterday to share and talk about the prevalence of gender disparity in India and the need for sons to share the load. The panel was hosted by @tiscaofficial and comprised of actor @rajkumarraofficial , BBDO Head Josy Paul Marketing Director & Sonali Dhawan, marketing Director P&G India @proctergamble . They shared that while more men today are sharing the load than ever before, we are still many steps further from the ideal state of an equal future.

The newly released edition of #sharetheload , has resonated with many parents, newly married couples, influencers and has already received tremendous support and commendation from across India. The film that released on 24th Jan, 2019 has already garnered 15 Million views in total. Do check out this wonderful film on YouTube. Link in my bio... I was invited to this amazing event by @ariel.india and @mybabychakra . We made pledges to ensure that the bias will no more be part of our families and whether it is a daughter or a son, both will learn and share the load. 😊

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#babychakra
#HouseholdChores
#TakeOwnership
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#Generationofequals
#mumbaiblog
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