Being fashionable and fashion forward is nice, but being ethical and responsible at the same time is something else. The concept of ‘fashion through conservation’ we discovered when we caught up with;Shriti Pratap, a 30-year-old fashion designer from Mumbai.





She goes by her own label ‘Shriti Pratap’;– where she curates her designs for casual gowns, kaftans, jumpsuits, tunics, jackets and swimwear through multi-designer stores across multiple cities in India. “I was selling through the multi-designer stores earlier. Now, I have gone completely independent from selling online to exhibiting pop-ups;at the moment. There are future plans to grow in this space where I can continue to deal with our customers/buyers directly,” mentions;Shriti.





It is through her label that she supports ethical fashion, which excludes the use of any kind of silk, leather, fur or any other raw materials sourced by killing animals. Her label also extends unconditional support to other global fashion campaigns that believe in conservation and is actively involved in creating awareness and (currently) raising funds for the African Maasai artisans.





Here’s an inspirational account of this young designer who’s all set to make a difference in the world of fashion and conservation through her relentless hard work. Read more… at The Lifestyle Portal - www.tanyamunshi.com