The main reason for the same is improper latching by baby..Read the breastfeeding positions article on Babychakra.  In the meantime, apply your breastmilk on the affected area, you will get relief..if problem still persists, please consult lactation specialist

try using a nipple guard.  also apply tbact ointment on the cracked nipple when not feeding from that side . apply breast milk also helps .

Ardo gold cream heals faster than any other...I tried almost all nipcare creams and after using gold cream for 2-3 days after every feed...I never needed...they are still in my drawer...

Use nipcare.... And clean thoroughly before feeding ur baby... I heard breastmilk also helps.. Apply little on ur bm on ur nipples.. U can try ghee <u>too</u>

apply nipcare cream after feed n clean it up before feeding.. it really helps !!! check feeding position as well , so that it does not recur.