#sharetheload
When a trustworthy household brand starts a movement that questions the unspoken realities of inequality within households which is prevalent in India what do you think happens?? It captures the attention of the people, transforms the lives of many and becomes an award winning movement!
Well, this is exactly what #sharetheload by @ariel.india is!
Last week, @mybabychakra had invited me to witness a Panel Discussion hosted by @ariel.india with over 100 mommy bloggers and MEDIA. The panel included prominent actors @rajkummar_rao, @patralekhaa, well-acclaimed director Gauri Shinde, advertising agency @bbdoindia Head Josy Paul and Sonali Dhawan, Marketing Director - P&G India!
The panelists shared insightful conversations and personal anecdotes on the disparity within households and the changing times. The latest Ariel Film - Sons #sharetheload throws a thought provoking question - ARE WE TEACHING OUR SONS WHAT WE ARE TEACHING OUR DAUGHTERS?? and urges the mothers of today's generation to raise a generation of equals.
The campaign #sharetheload was started in 2015 and this year on January 24th, the third leg of the campaign 'Sons Share The Load' was launched. The panelists unveiled that this film had already garnered 15 million views.
I must say, that this movement has stirred up many emotions in me and I have vowed to teach my Son to #sharetheload
When a trustworthy household brand starts a movement that questions the unspoken realities of inequality within households which is prevalent in India what do you think happens?? It captures the attention of the people, transforms the lives of many and becomes an award winning movement!
Well, this is exactly what #sharetheload by @ariel.india is!
Last week, @mybabychakra had invited me to witness a Panel Discussion hosted by @ariel.india with over 100 mommy bloggers and MEDIA. The panel included prominent actors @rajkummar_rao, @patralekhaa, well-acclaimed director Gauri Shinde, advertising agency @bbdoindia Head Josy Paul and Sonali Dhawan, Marketing Director - P&G India!
The panelists shared insightful conversations and personal anecdotes on the disparity within households and the changing times. The latest Ariel Film - Sons #sharetheload throws a thought provoking question - ARE WE TEACHING OUR SONS WHAT WE ARE TEACHING OUR DAUGHTERS?? and urges the mothers of today's generation to raise a generation of equals.
The campaign #sharetheload was started in 2015 and this year on January 24th, the third leg of the campaign 'Sons Share The Load' was launched. The panelists unveiled that this film had already garnered 15 million views.
I must say, that this movement has stirred up many emotions in me and I have vowed to teach my Son to #sharetheload
