Slow-fashion and why it's on my mind and should stay on yours too!
Remember, our parents narrating us on how something they brought at the beginning of their marriage stayed-up until even you grew up into a teenager or an adult! ?,or how their one saree or trouser/shirt was still doing well even after so many washes and how they wore one particular dress as many a times as we could end up memorising even the number of threads woven into it. That's because the quality and the manufacturing of the product was so good that it passed the test and wear-&-tear of time and if you remember closely, there weren't many high-end brands or companies making these products. They were mainy obtained locally yet outmarked on longevity and quality and also created jobs for local craftsmen and labours.
Today, after many years of fastfashion trend many of us are heading towards the concept called slowfashion. Just how it happened during the period of pre-industrialisation .
Slow-fashion refers to slow-movement of apparels which works on the principle of getting you clothes that are of high quality, sourced, produced and sold locally(mostly), highly sustainable (many a times organic or recycled) and lasts long and advocates fair-trade practices and aims at benefitting people as well as the environment and reducing the carbon foot prints. Can you believe fashion and apparel industry is tht second most polluting industry.? And hence slowfashion!
Slow-fashion is the need of the day where many of us are guilty of buying and hoarding things(mostly clothes) that we on an average wear very less number of times, we like different clothes to be worn and detest getting noticed in the same cloth multiple times. Whereas all of this leads to more clothes getting manufactured, more raw-materials procured, no conscious consumerism and in turn more harm done. And more-so if we have a kid at home, we become obsessed with dressing them up so often than not that we end up becoming a part of a cycle which aims at bringing a hole in our pocket and contributing and promoting the entire fast-fashion industry who do not show any transparency of their supply-production-sale chain. And let alone if they are skin-friendly for our little babies.
So how does one become a part of the slow-fashion trend: 1. Buy organic, natural fibres and recycled or locally produced clothes that are of high quality material. 2. Cut down on being a part of every season sale. Crash yourself to not buying any new clothes for atleast 3 months straight in a year and then go upto increasing those months.( believe me, you will thank me for the saving you derive out of this and to not forget the reduction in wastage of resources that go into producing these clothes) 3. Avoid nylon and polyester for they are the most polluting as they release microfibers on every wash.(basically avoid chemical and petroleum based clothing and those that shed plastic remains that take ages to break down) 4. Reuse or upcycle clothes. 5. Buy clothes specific to region, culturally rich, handwoven or locally produced. 6.Lastly, go by the principle of 'less is more'.
Smitha Prabhav
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06 Jun 2019