I feel like my baby is not latching properly. cos I feel severe pain on my nipples every time during and after feeding. baby is 24days old. is it too late to reach out lactation expert to correct the latching way ??

No it isn't too late. You can meet the lactation consultant who can guide you for future. Correct latching is very important to ensure sufficient milk intake by the child. It will also save you from nipple sores and other related problems. Many lactation experts are listed on Babychakra. You can choose the best one near your locality by reading their reviews.

sure Charu, thanks

It is important that latch is corrected as pain while the baby feeds is not a normal part of breast feeding. Make sure that the mouth is wide open and a major portion of the areola is in the baby's mouth. Additionally also note that the lips are flanged outwards and not pursed.