Specialising in kids decor, it's an American brand and is known for its quality. Their pillow size is mostly American because I could instantly check the huge pillow size. When I asked, they clarified that they actually are the Furnishing company for kids, the bedding is the standard size available. They have sand play area, which is quite an attraction for kids. The material quality is surely hi-end, but one might think before buying as there are quite many Indian furnishing brands available.