We were quite on the horns of the dilemma when we came across this ETL kit. I was called for a meeting to explain all about this educational toolkit and the business opportunity around it. I was interested in the former as my daughter had just turned 2 then. The concept and the coverage of the material impressed me - integrated learning bringing in all round development. The lady who briefed me is a Mom of 2 girls herself and gave me multiple examples of how it added value. The cost is what comes like a rude shock! It had costed us around a lakh and half for the whole set which comprises of knowledge, skills and values set. She even took the trouble of taking me to another parent's house who had the set. We decided to go for it - Books form 85% of the kit. The rest being an electronic pen (They call it Walter), a magnetic board with magnetic cutouts, audio CDs and English time DVD s (my daughter's favorite). They also give some add-ons like I got books on dinosaurs, personal hygiene and others. In a year and half that we have had it, my daughter only likes Walter and the English time DVD s. The drawback though is Walter can read aloud only the books on knowledge series where the language is not really appealing to a toddler/ preschooler. She preferred her library books much more than those for reading. The English time DVD content is good but when it's replicated in the book, I didn't see much value (though it is meant to cover visual and audio learning). The story books are great too but the stories are not exceptional. I like the pre-maths books as the concepts are dealt with in a manner the toddler will understand. I presume the knowledge books will come in handy when she grows up a bit. The text follows a rhymo-rhythm pattern which is nice. I have known parents who have immensely benefited from the set but I haven't reached that level yet. What I dislike is that there's no mention or connect to Indian culture, conditions, history at all. Given that it has a vast coverage, they should have covered it. When I asked them about the astronomical cost, they said it is because the books are printed in Hongkong and maintain a high quality. But honestly even books by foreign publications on amazon don't cost that much. The author of the beautiful Amma tell me series is based in Hong Kong but the books are so reasonably priced. Overall I would say - lend the books from someone you know and assess your child's response and then buy if you must.


Lakshmi Ravindran

Timely review. I recently saw that presentation and have been mulling over it. Even I thought it was way too expensive and wasn't sure that it was value for money

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