Meet Samridhi: She Makes Bedtime For Lil Angels Comfy
I particularly love this quote, “There are two things we can give our children: one is wings, the other is roots.” Childhood is a beautiful time in one’s life, where the child develops the foundation for life. It is important to give them the foundation of discipline, love, kindness, along with the freedom to chart their own path.
Mom Inc. Story
When I had my son, I moved back to India (from New York city) for a year. I didn’t take a lot of essentials with me, hoping to buy it in India. After searching in stores and online, it was extremely hard to find stuff we considered basic in the US such as swaddles and sleep sacks, and further, I did not find bedding that was aesthetically pleasing, made with natural fabrics and of high quality. I heard that many of my mom friends often shopped in Dubai or the US for their children. At that time, I set out to design the bedding myself for my son.
When I got back to New York, I decided to work more on this idea – a lot of it motivated by the fact that it would give me the flexibility to spend time with my son. With a family of designers, I realized I did know a little bit about designing, fabrics, etc., despite not having a formal degree in it. Now, the brand sells a plethora of products on BabyChakra. From Diaper Clutches to Travel Pouches, they have it all. Their Nautical Diaper Cover sells the most - it is made of 100% cotton and is super comfortable.
It’s been and continues to be a wonderful journey – one that is completely led by passion. I only create things that I love, and that excite me and that I would love to have for my children - this makes the everyday process very exciting and worthwhile.
Who Inspired Me the Most
I have seen her work day and nights, through trial and error, and just keep on going and going. I realize she is successful because of her ability to put the customer first, she understands them and is empathetic. She listens to what her customer wants, and works hard to make it happen to the best of her ability. This is the foundation/DNA of our company too I believe – to genuinely help our customers and make it easier for them.
Advice for Mompreneurs
Additionally, having a clear vision of what you want to achieve is essential, as well as to know exactly how you would execute the idea. I think a lot of time should be spent upfront to perfect the nitty gritty so things run smoothly once you launch. It’s better to take the extra 3-4 months and not be quick to launch.
You will not be able to be as consistent and efficient as other entrepreneurs, so you have to plan for that ahead of time so there is a buffer when suddenly a doctor’s appointment comes up or your child is sick. Planning is everything.
I love BabyChakra because....
It’s real! The advice, issues, articles and the community are by real moms. Thus, it resonates with every mother, as it’s a place they can come, share, and learn from other moms.
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