Leading Parenting Platform BabyChakra Acquires Tinystep To Build India’s Largest Mother-Baby Platform

With this acquisition, BabyChakra expands its regional footprint across 9 new languages in India with a target to reach 75 million moms by the end of 2022. 

India’s most trusted parenting platform BabyChakra acquires one of India’s strongest regional parenting networks, Tinystep to further strengthen its growth across the country. With this acquisition, BabyChakra expands its regional footprint by providing in depth access to a robust network of parents across 9 languages. BabyChakra targets to reach 75 million moms by the end of 2022. 

Since its inception in 2015, Bengaluru-based healthcare and parenting network Tinystep has provided information, advice across a wide network of parents. It has India’s largest parenting social follower base of 5 million followers engaging in 9 different languages including Hindi, Marathi, Bangla, Tamil, Kannada, Gujarati, Malayalam, Telugu and Punjabi. 

Following this deal, Tinystep will merge its social assets with BabyChakra’s existing platform with an aim to build the largest, most trusted brand in the mom-child ecosystem in India. BabyChakra today reaches 39 million moms and 10,000 doctors. Moreover, through this social asset buyout, BabyChakra has also acquired a rich base of 40,000 multilingual content assets. 

BabyChakra has earmarked Rs. 100cr in building India’s largest mom-baby content to commerce platform over the next 3 years. By acquiring Tinystep, Baby Chakra makes significant progress towards its aspiration to reach 75 million mothers and achieve its goal. This is BabyChakra’s first acquisition.

Speaking on the acquisition, Naiyya Saggi, Co-Founder, Good Glamm Group and Founder and CEO, BabyChakra said, “The regional reach of Tinystep’s digital & social assets will help BabyChakra reach out to newer user bases with deeper, more personalized care.  This is a collaboration that will accelerate our vision of being a trusted care partner to every mom and child in India.”

Suhail Abidi, Founder, Tinystep further added, “We started Tinystep with the vision of leveraging community and content to drive commerce. BabyChakra is the perfect place to take this vision forward, helping Tinystep increase its reach and impact, and I am happy that Tinystep has found a great new home.”

Founded by Naiyya Saggi, BabyChakra is a part of beauty unicorn Good Glamm Group. Naiyya is also co-founder of the Good Glamm Group along with Founder & CEO, Darpan Sanghvi and Co-founder, Priyanka Gill.  

The baby care products market in India is poised to grow by $10 billion during 2021-2025, progressing at a CAGR of over 14% during the forecast period. The market is driven by an increase in internet penetration and online availability of baby care products and the growing number of nuclear and single-parent families. 

Tinystep founder Suhail Abidi will be exiting and starting a new venture.

About BabyChakra

BabyChakra is India’s most trusted parenting platform. The platform reaches 39 million moms and 10,000 doctors from across India. The Website (www.babychakra.com) and App (https://play.google.com/store/apps/details?id=app.babychakra.babychakra) provides expecting & new parents with relevant information via intelligent communities & personalized content. It also creates a unique care network through access to trusted doctors and experts. BabyChakra is co-creating baby products with Mom’s and Doctors on its platform. 

About Tinystep

Tinystep is India’s strongest multilingual parenting platform, with a community of over 5 million mothers and the largest social media following in the parenting and childcare category. The website (www.tinystep.in) provides 40,000 content articles in 9 vernacular languages with the aim of bringing expecting and new mothers across India high-quality parenting and childcare content. 

About Good Glamm Group

Founded by Darpan Sanghvi, Priyanka Gill and Naiyya Saggi, the Good Glamm Group is South Asia’s largest DTC beauty conglomerate that brings together innovative and fast-growing beauty and personal care brands, powered by the Group’s proprietary digital ecosystem of content and creator assets.  Under the Good Glamm Group umbrella are beauty and personal care brands – MyGlamm, The Moms Co, St. Botanica, Sirona and Organic Harvest as well as content platforms – POPxo, Scoopwhoop and BabyChakra. Good Glamm Group has invested in the Good Creator Co. formed by the spinning off of its influencer companies – Plixxo, MissMalini, Winkl and Vidooly. 

The Good Glamm Group’s large digital audience comprises 88 million POPxo annual users, 100 million users of ScoopWhoop, 35 million unique annual users of MissMalini and Baby Chakra’s 39 million mothers community & 10,000 doctors network and 1.5 Million Good Creator Co influencers. This impressive digital reach when combined with Good Glamm Group’s 50,000 offline points of sale gives brands within the Good Glamm Group an unprecedented omnichannel scale, further amplified by the Group’s unparalleled expertise in DTC growth, new product development and technology & data science.

The ‘Good’ in The Good Glamm Group underscores its commitment to inclusive beauty and cruelty-free, vegan, environment-friendly, clean beauty products and focuses on creating engaging experiences for consumers, truly enhancing their lives through positive content and creator inspirations. The Good Glamm Group is India’s first Beauty brand Unicorn and is backed by marquee equity investors such as Warburg Pincus, Prosus Ventures, L’Occitane, Bessemer Venture Partners, Accel, Amazon, Stride Ventures, Trifecta Capital, Ascent Capital, Alteria Capital, Shraddha Kapoor, Kalaari Capital, Tano Capital LLC, Mankekar Family Office, and Wipro Consumer.