India’s Top Parenting Platform BabyChakra Joins hands With C.R.Y To Support Happier & Safer Childhoods For All Children

India’s most trusted parenting platform and DTC brand BabyChakra extends its support for child health, nutrition, education, and safety by giving a part of its proceeds to C.R.Y.  CRY is India’s most trusted NGO that supports underprivileged children to keep them safe, healthy, fed and educated. The campaign under which this is launched is called “Ek Tyohaar Aisa Bhi – Jahan Sapno Ko Milein Pankh”

As a way of ensuring healthier, happier, and safer childhoods for all children, C.R.Y. is working with local NGOs spanning multiple states at a grassroots level to implement sustainable change. They’re partnering with healthcare workers, parents, teachers, Anganwadi workers, communities, district and state level governments as well as children themselves to ensure the physical, mental, and cognitive development of millions of children across India

BabyChakra is partnering with C.R.Y. to lend their support by ensuring that this festive season, a part of every purchase via the BabyChakra App & Website goes to supporting C.R.Y.  A mom has a chance to impact the lives of hundreds of children across India when she chooses to buy BabyChakra Products as the product for her own child.

Earlier this year, BabyChakra launched India’s first phenoxyethanol, artificial fragrance-free & organic active baby range co-created with mothers and doctors. All of the products in this line are designed to be nutrient-dense for babies’ hair & skin since they are made from certified Organic Actives, and the line is clinically tested in third-party labs, dermatologically tested and certified safe by International Agencies such as Made Safe and accredited Indian bodies. This range of 17 products are cruelty-free, free from all toxins and nasties, and made with 100% natural & certified organic ingredients. The brand targets to be the fastest-growing mom-baby brand to hit a INR 100 crore revenue run rate in its 1st year of launch by leveraging its strong digital reach of mothers and doctors 

Furthermore, recently BabyChakra released India’s 1st Definitive List to raise awareness of toxins that find their way into many seemingly-natural and even premium baby & childcare products. Adding to that Babychakra has been at the forefront of “label education” and has launched a national campaign with more than 8000 mothers and 2000 doctors participating titled #LabelPadhoMoms. The objective is to raise awareness of harmful chemicals that are hidden on the labels of many baby products.

Commenting on this association, Naiyya Saggi, Co-founder Good Glamm Group and Founder&CEO BabyChakra says,  “As a brand and as a mother myself, the question we are constantly asking ourselves is how are we impacting & really improving the lives of all our children across India. This Festive season, I am so happy to share that we are partnering with CRY so when we use a BabyChakra product on our own kids, we know we are also touching and caring for children in need of help & care across India. After all, as a parent and a mother, care always comes first and this festive season, this is a chance to extend the same care & love to other children who need it most. So when you buy a BabyChakra product, you not only bring care to your child, but joy to so many other children.”

CRY has millions of stories of impact which deeply connect with BabyChakra’s mission of care. For instance, a child called Rahul who was severely malnourished with deformities due to improper bone development & lack of vaccination access was able to get his legs operated – Free of cost due to CRYs support. Or Swara, a 3-year-old who is the child of a daily wage labourer whose mother passed away after birth and lack of proper feeding led her to become severely malnourished. She now gets her daily nutrition through CRYs programs. With the BabyChakra partnership with CRY, one can now help kids like Rahul & Swara to get their nutrition and education needs to be fulfilled by buying any BabyChakra product since a part of the proceeds will go to CRY to help the underprivileged children in need. 

Kreeanne Rabadi, Regional Director, CRY -West commented, “We are very happy to associate with BabyChakra for the campaign. We also welcome and look forward to support from those interested in empowering the lives of children across India. We know the amazing work that BabyChakra has been doing with mothers and believe this association will help us reach to many more children across the country.”

To support this initiative you can go to www.babychakra.com and buy any product from the site. Part of the proceeds will go to CRY to support the lakhs of children in need they impact and protect from hunger, and abuse and ensure education, safety, nutrition and support for them. 

About Babychakra:

BabyChakra is India’s most trusted parenting platform. The platform reaches 39 million moms and 10,000 doctors from across India. The Website (www.babychakra.com) and App (https://play.google.com/store/apps/details?id=app.babychakra.babychakra) provide expecting & new parents with relevant information via intelligent communities & personalized content. It also creates a unique care network through access to trusted doctors and experts. BabyChakra is co-creating baby products with Mom’s and Doctors on its platform. 

The brand targets to be the fastest growing mom baby brand to hit a INR 100 crore revenue run rate in its 1st year of launch by leveraging its strong digital reach of mothers and doctors. In August 2021, BabyChakra was acquired by MyGlamm (Parent Company – The Good Glamm Group) to build India’s largest parenting platform and invest Rs. 100 crores in Mom-Baby Content-to-Commerce in the next 3 years. Since then, BabyChakra has been working on this shared vision and made a bold move with its first acquisition in March 2022 with TinyStep. This strategic move was made with the aim to expand BabyChakra’s regional footprint across 9 new languages in India with a target to reach 75 million moms by the end of 2022. Now with the content and creator stack, BabyChakra’s foray into DTC babycare products is a step towards achieving the goal they have set out as a brand. 

The baby care products market in India is poised to grow by $10 billion during 2021-2025, progressing at a CAGR of over 14% during the forecast period. The market is driven by an increase in internet penetration and online availability of baby care products and the growing number of nuclear and single-parent families. 

Founded by Naiyya Saggi, BabyChakra is a part of the beauty unicorn Good Glamm Group. Naiyya is also co-founder of the Good Glamm Group along with Founder & CEO, Darpan Sanghvi and Co-founder, Priyanka Gill.  

About The Good Glamm Group:

Founded by Darpan Sanghvi, Priyanka Gill and Naiyya Saggi, the Good Glamm Group is South Asia’s largest DTC beauty conglomerate that brings together innovative and fast-growing beauty and personal care brands, powered by the Group’s proprietary digital ecosystem of content and creator assets.  Under the Good Glamm Group umbrella are beauty and personal care brands – MyGlamm, The Moms Co, St. Botanica, Sirona and Organic Harvest as well as content platforms – POPxo, Scoopwhoop and BabyChakra. Good Glamm Group has invested in the Good Creator Co. formed by the spinning off of its influencer companies – Plixxo, MissMalini, Winkl and Vidooly. 

The Good Glamm Group’s large digital audience comprises 88 million POPxo annual users, 100 million users of ScoopWhoop, 35 million unique annual users of MissMalini and BabyChakra’s 39 million mothers community & 10,000 doctors network and 1.5 Million Good Creator Co influencers. This impressive digital reach when combined with Good Glamm Group’s 50,000 offline points of sale gives brands within the Good Glamm Group an unprecedented omnichannel scale, further amplified by the Group’s unparalleled expertise in DTC growth, new product development and technology & data science.

The ‘Good’ in The Good Glamm Group underscores its commitment to inclusive beauty and cruelty-free, vegan, environment-friendly, clean beauty products and focuses on creating engaging experiences for consumers, truly enhancing their lives through positive content and creator inspirations. The Good Glamm Group is India’s first Beauty brand Unicorn and is backed by marquee equity investors such as Warburg Pincus, Prosus Ventures, L’Occitane, Bessemer Venture Partners, Accel, Amazon, Stride Ventures, Trifecta Capital, Ascent Capital, Alteria Capital, Shraddha Kapoor, Kalaari  Capital, Tano Capital LLC, Mankekar Family Office, and Wipro Consumer.