Bipasha Basu, Actor & Co-founder of The Label Life

Bipasha Basu, Actor & Co-founder of The Label Life

7 Dec 2023 | 2 min Read

Sudeshna Chakravarti

Author | 799 Articles

“I believe that every adversity in life unfolds with a purpose.”

Bipasha Basu is one of the most famous actresses in Bollywood. She is also an entrepreneur, a brand ambassador, and a doting new mom. And she balances all these roles perfectly!

Born in Delhi and raised in Kolkata, Bipasha pursued a career as a successful fashion model. However, her journey took a cinematic turn, when she was offered her debut film, Ajnabee, which not only marked her entry into Bollywood but also earned her the prestigious Filmfare Award. 

Bipasha has garnered numerous accolades since then and boasts a series of box office triumphs. Beyond her acting prowess, she is a dedicated fitness enthusiast, having released several fitness DVDs early in her career.

In addition to her acting career, Bipasha is a dynamic entrepreneur, serving as the Co-founder of The Label Life—a shopping portal she launched alongside Malaika Arora and Susanne Khan in 2015. This brand specialises in providing a thoughtfully curated collection of elevated work-to-weekend clothing, stylish shoes, statement accessories, and home decor.

Discussing The Label Life, Bipasha shared, “I try to put my best creative foot forward. I work with my team, which is well in tune with accessory trends and the latest happenings in the world of fashion. And I play the role of a personal stylist to all my customers.”

On the personal front, Bipasha is enjoying a new chapter in her life—motherhood. The actor welcomed her daughter, Devi, last November and recently celebrated her first birthday. In embracing her role as a mother, Bipasha has been remarkably candid about the challenges she’s faced, from regaining strength to navigating her daughter’s heart surgery at just six months old.

The new mom has taken a strong stance against body-shaming trolls who targeted her post-pregnancy. In a candid interview, she expressed, “Please keep trolling. I’m completely at ease with the situation, as it doesn’t bother me. Devi continues to be my number one when it comes to anything or everything.” 

Bipasha’s honest and resilient approach has struck a chord with many new moms, prompting them to share their own experiences and contribute to the growing awareness surrounding the significance of proper postpartum care and well-being.

Image credit: Bipasha Basu / Instagram



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