15 Dec 2022 | 2 min Read
Author | 251 Articles
She is helping increase the adoption of financial products by women through her fin-tech app
“Money is as essential to our life as salt is in our food.”
In 2020, when Chaitra Chidanand decided to do something on her own to help women manage money, she started SALT. A woman-first FinTech platform, it has aided in the increase of the adoption of financial products by women. Most FinTech platforms are dominated by male users, but at SALT, they have a gender split of 70% female users and 30% male users.
SALT is an app focused on helping women bring intuition back to money. Chaitra shows us how to face our fears because she admits that she hated accounts while she was studying at Stanford. In an interview, she said, “I almost failed my accounting exam at Stanford, that was how I hated accounting.” Currently, the app has 1 lakh people on its waitlist.
However, the journey was not easy. They had a tough start, as they had to win people’s trust and make them see how the money personality test will yield the right results. Chaitra believes that women are wired to save. She is also confident that within three months of a customer using SALT, it will help them to configure their money system.
Even though SALT is not exclusive to women as 30-40 per cent of the people who have taken their money personality test are men, they focus on women because Chaitra feels that women are the biggest opportunity for them and women whether working or homemakers, are wired to save.
She believes, “Money is as essential to our life as salt is in our food.”