Susmitha Lakkakula – BabyChakra Change Makers 2022

Founder, Cloudtail

Providing a digital solution to an offline tailoring problem.

“Do things which you are afraid of doing”

“An entrepreneur at heart and a technology buff by career,” is what CloudTailor Founder Susmitha Lakkakula’s LinkedIn profile reads. CloudTailor is an app that promises to solve all tailoring needs. She finished her master’s degree from Birla Institute Of Technology Pilani and her MBA from the Indian Institue Of Management, Kolkata. Susmitha worked with companies like Dell, Wipro, and Quantum.

Mom to two young daughters, Susmitha gives credit to her mother for honing her interest towards all things tailoring. “Growing up, my sister and I had almost always worn clothes stitched by our mother. We barely wore ready-made clothes. That is how I know a little something about tailoring,” she says.

It was during her second pregnancy in 2019 when she found it difficult to find clothes that fit her, especially since she lived in a small town called Kokape, she thought of starting a boutique and that’s how CloudTtailor was founded. Susmitha worked hard to get to where she is today and before CloudTtailor’s fulfilment facility, she herself did the designing and went door to door to do the delivery, designing and running around herself. Today she has a staff of around 120 to help run the business. It’s no wonder then that she calls CloudTtailor her third daughter as she’s nurtured it to help it grow.

She understands that not everyone can afford expensive designer clothes so CloudTtailor helps provide such clothes at affordable prices, with the help of Susmitha’s impeccable style sense. As a working mom she had to face many challenges, she would carry her younger daughter who was only five months old at the time, to work. People were not very happy with her doing business and instead wanted her to take up a regular 9 to 5 job, but she paid no heed and just followed her passion.

She believes that all women should do the things which they are afraid of doing or didn’t have time to do. “Do things which you are afraid of doing and did not have the time to do for so long,” says Susmitha.