Childhood is a children's clothing, toy, baby care shop from the age of newborn to age 3. They stock domestic and international brands such as chicco, pigeon, mothercare, johnsons and johnsons  and sebamed. They have baby clothes, baby strollers, cots, toys activity sets, stuffed toys and books. They also store baby groceries such as baby shampoos, baby washes, diapers, diaper rash cream.