Born Babies is a online portal for Babycare, toys, Baby products, Mom Clothing for children from the age of newborn to 7 years. They stock domestic and international brands such as Mamypoko, J & J, Pigeon, Chicco. They have board games, learning books, activity sets, stuffed toys, bicycles.

In Toys they have international brands such as Fisher price, Funskool, Chicco, Toy boxes. They have baby clothes, baby strollers, cots. They also store baby groceries such as baby shampoos, baby washes, diapers, diaper rash cream. They do have children furniture and cloth available.